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Case Study 1

Case Study 1: Plumbing Company Utrecht

New website and doubling of online visibility for Plumbing Company Utrecht

Plumbing Company Utrecht is an experienced professional company that has been operating in the Utrecht area for many years. They are known for their reliable service and quick solutions for both individuals and companies. Despite their good reputation. The website was very outdated and less findable through Google.

Company Name

Plumbing Company Utrecht

Project Category

Website Development
Digital Marketing

Location

Utrecht, Netherlands

Loodgietersbedrijf Utrecht - Hero Image

The Challange

The plumbing company had an outdated website that was poorly visible in search engines. Customers were having trouble finding them online and requests via the contact form were failing to materialize. The question: How do we provide a modern, recognizable and easily findable online presence that matches their existing corporate identity?

Our Approach

We started with a full website redesign to match their existing logo and color scheme. The new site is built with a clear structure, clear call-to-actions, fast load times and a mobile-friendly design – essential for local searches.

In addition, we started working on local SEO optimization. Think about:

  • Search keywords around plumber + region
  • SEO-friendly texts
  • Technical optimizations (speed, structure)
  • Google Business profile update
  • Local backlinks

The Solution

The redesigned website now fully reflects the plumbing company’s brand identity. Visitors quickly find what they are looking for, and contacting them has been made approachable. The user experience has also been greatly improved on mobile.

The Result

The first three months after launch are promising:

  • Double the number of impressions in search engines compared to the same period a year earlier
  • Increased click-through rate (CTR) on local searches
  • Increased quote requests through the contact form

Conclusion

Do you want to have a professional website and improve your SEO to reach more customers? We help professionals and entrepreneurs like you with a strong online presence and smart strategy for better findability.

More online visibility = more requests = more profit.

Please feel free to contact us. We are happy to think along with you.